Kraft not sweet enough for Cadburys
Kraft’s hostile £9.8bn takeover offer for Cadburys was dismissed by the paternalistic British confectioner yesterday. The offer was seen as derisory and ‘irritating’ to the company’s shareholders. “Kraft’s offer does not come remotely close to reflecting the true value of our company, and involves the unattractive prospect of the absorption of Cadbury into a low growth conglomerate business model,” said Cadbury chairman Roger Carr. Sounds like a resounding no then.
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Kraft’s hostile £9.8bn takeover offer for Cadburys was dismissed by the paternalistic British confectioner yesterday. The offer was seen as derisory and ‘irritating’ to the company’s shareholders.
“Kraft’s offer does not come remotely close to reflecting the true value of our company, and involves the unattractive prospect of the absorption of Cadbury into a low growth conglomerate business model,” said Cadbury chairman Roger Carr.
Sounds like a resounding no then.
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