Goldman’s Spirited PR Offensive
If you didn’t catch Lloyd Blankfein’s charm offensive in the Times pitched just ahead of this year’s bonus season then you should check it out. Not content with doing the work of ordinary mortals, Lloyd and co are “doing God’s work” according to the master himself. “We’re very important,” he says “We help companies to grow by helping them to raise capital. Companies that grow create wealth. This, in turn, allows people to have jobs that create more growth and more …
If you didn’t catch Lloyd Blankfein’s charm offensive in the Times pitched just ahead of this year’s bonus season then you should check it out.
Not content with doing the work of ordinary mortals, Lloyd and co are “doing God’s work” according to the master himself.
“We’re very important,” he says “We help companies to grow by helping them to raise capital. Companies that grow create wealth. This, in turn, allows people to have jobs that create more growth and more wealth. It’s a virtuous cycle.”
A fair description of investment banking’s purpose… not convinced yet? Click here for the Sunday Times Article.
But will it sway the doubters? We’ll see.
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