Despite reassurances from Goldman chief Lloyd Blankfein about transparency and Goldman’s part in the crisis (see CNN clip below), US blog Gawker has launched a “Goldman Project” to track Goldmanites and keep an eye on how their rather large bonuses are going to be spent. Or as they put it:

To facilitate Blankfein’s call for transparency, we’re launching the Goldman Project, an ongoing attempt to track and publicize the multi-million second homes, $50,000 cars, $500 bottles of wine, and ostentatious living that we are subsidizing. And we need your help: Are you Facebook friends with a Goldmanite who just posted photos of his lavish bachelor party? Post them to our fancy new tag page, #GoldmanProject, or e-mail them to us. Are you a realtor who just sold a $4 million duplex a Goldman banker? Is your ex-boyfriend Goldman banker planning a year-end trip to Cabo to blow his bonus wad? Shoot us an e-mail. Likewise, if you catch any references to Goldman employees living large in the media, post them to #GoldmanProject to keep a running clipfile.

Maybe a little OTT but we wouldn’t bet against it catching on.