Meeting in person is best so more business trips?
Had your business trips scaled back in the downturn but forever being told to increase market share whilst competitors suffer? Now you can go to your boss confidently and demand to be sent to the exotic location of potential clients. A British Airways sponsored report by the Harvard Business Review has found that 95% of 2,300 respondents to its survey said that face-to-face meetings were a “key factor in successfully building and maintaining long-term relationships”. Sponsored survey you …
Had your business trips scaled back in the downturn but forever being told to increase market share whilst competitors suffer? Now you can go to your boss confidently and demand to be sent to the exotic location of potential clients.
A British Airways sponsored report by the Harvard Business Review has found that 95% of 2,300 respondents to its survey said that face-to-face meetings were a “key factor in successfully building and maintaining long-term relationships”. Sponsored survey you say…
Maybe, but the findings have been backed up by another survey (by Oxford Economics USA) of 500 business travellers and 300 business executives which showed that around 40% felt prospective customers are converted to new customers with a face-to-face meeting compared to 16% without meeting.
So there you have it, dust off the overnight bag.
